Creative excellence and positivity.
Strategic ideas that make sense from the POV of the audience.
Aligning marketing with the undercurrents of culture.

Achievements:

Delivering pizza from NYC to LA with jetBlue, then getting Spike Lee to teach Angelenos how to eat it. Mangia LA.

Paris Hilton riding her Chihuahua through a Klarna shopping dream directed by Tanu Muino. R.I.P. Diamond Baby.

Conducting a social experiment at 30,000 feet that brought a divided America together.
Ads can save the world!

VICE documentary series with Converse that became a TV show.
Next stop, IMDB.

Nearly giving Yellow M&M a mental breakdown over fudge brownies.
@anthonymiranda6253 says: Dude, this commercial is so funny!

Making it into Jimmy Fallon's opening monologue.
My office is a writers’ room now.

Directing TikToks with viral carpet cleaners.
My kids def. think I’m cool.

Filming with Lance Bangs inside Sub Pop Records.
It’s not just a phase mom!