Klarna introduced Shaquille O’Deal as the first expression of their new brand in 2024. The concept was intregrated in the product as well as a full funnel campaign. I was the lead creative across this campaign.
We even inspired this comedian https://www.tiktok.com/@gavinmatts/video/7451620193450691882
Read about the campaign here: https://www.thedrum.com/news/2024/09/17/klarna-s-biggest-holiday-campaign-yet-introduces-consumers-shaquille-o-deals
