JetBlue brings humanity back to air travel. So, during a divisive 2016 election season, we wanted to show Washington how to agree on important issues. JetBlue gave a plane of people free flights with one catch. They all had to agree on the destination. I was the Sr. AD on this project.
When Costa Rica won, their president shared the campaign.
Awards:
2017 Effies / Bronze - Carpe Diem
2017 One Show / Finalist
2016 Cannes Lions / Shortlist 3X
2016 Hatch Awards / Best of Show
2016 Hatch Awards / Gold - Best Use of Branded Content
2016 Hatch Awards / Silver - Digital: Video Long Form Campaign
2016 Hatch Awards / Gold - Experiential: Guerilla & Street Marketing
