What happens when the world’s most experienced shopper meets the world’s smooothest shopping platform? A new catchphrase is born! This global campaign, ‘That’s Smoooth’, starring Y2K icon and catchphrase queen, Paris Hilton.
I was the creative lead on Klarna’s 2023 360 global brand campaign. Including broadcast, OOH, social, experiential, and even a velour tracksuit available for purchase. The Klarna app saw a 67.6%* increase in US downloads.
